Microblogging Vs. Blogging: What Are The Key Differences?

October 9, 2017 by Will Robins0
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Before mass computerization became a thing, many people used private journals and notes to keep records of their ideas, thoughts, and feelings. However, since the beginning of the digital revolution, a majority of these rudimentary methods have been phased out, and as a result, the blogging frenzy has now taken over.

The term “blog” came into the mainstream media in the late 90’s when people discovered that websites, without excellent content, were comparable to empty shells. This prompted different web developers to focus more on generating content for their websites.

This began as documenting or logging particular ideas, topics, or just daily activities. Posting these logs on their web pages exposed them to a larger global audience and hence, the name blog was conceived—coined as a shorter term for weblogs.

In the 20th century, information and the most recent updates would take a long time to get to the online community. It took not only a lot of effort but also workforce to create a compelling article.

Today, bloggers can post messages on their personal websites and make the necessary updates. Back then, a blog could be run by one or more people who write various commentary about specific topics or their life. A blog post can also contain video, audio, as well as text content and in most cases, a combination of all three.

For some insights on how microblogging and blogging differ in these modern times, make sure to read through this piece!

Blogging Vs. Microblogging

How Does Blogging Work?

Blogging is an enormous aspect of the content marketing field. A website can contain a weblog, which is similar to starting a journal where composing posts are performed in a sequential order.

At present, blogs are no longer just considered as mere online diaries; they can quickly turn into a lucrative promotional asset for an individual, company or organization. More often than not, blogs often become the center of content marketing campaigns because the posts are able to reach clients, build communities, show influence, support public relations, as well as bolster advertising.

Blogs are increasing in popularity because people now want information to be faster and simpler. A majority of people would rather read a summarized info of a topic rather than plow through a 5-page article with the most extensive details.

In terms of advantage, a blog can also improve your search engine results and traffic. Since most blog entries are shared as links on social networking platforms such as LinkedIn, Facebook or Twitter, your post is apt to be discovered by more people. When that happens, there’s a higher chance that someone in that audience will link to your content as well.

This is why blogging can no doubt play a critical role in internet marketing since it’s able to do so much and reap more returns.

You’ll discover that if you’re planning an online promotion strategy, particularly using content or social media marketing methods, blogs are the driving cogs of your promotional strategy.

How Does Microblogging Work?

Microblogging, on the other hand, is also on the rise. It’s essentially a combination of blogging and instant messaging that lets users generate short messages that can be posted and shared with a global audience.

Social media channels such as Twitter have become very popular with this new blogging technique, especially on mobile web–making it more advantageous to reach out to people as compared to the days when desktop web browsing was the norm.

Most of the short messages used in microblogging can be in various content formats such as pictures, texts, hyperlinks, and sound snippets.

From the above changes, you can see that conventional blogging and social networking trends have gradually evolved to communicate faster and easier in ways that speak to many users online. This is why microblogs have proven to be an incredible invention due to their simplicity and ability to be shared in real time.

Microblogging Vs. Blogging – What Should You Choose?

What could be some of the most compelling reasons to post on a microblogging site? Why are there people who opt to blog instead? If those are the same questions that have been plaguing you, below are some insightful tips to help you make your own decision.

The difference outlined here will make things more transparent between both so you could select the best one for you and your online marketing needs.

1. Time Required For Content Creation

One difference between blogging and microblogging is the amount of time spent creating content. In the case of blogging, a lot of energy is required to compose and set up the whole structure of the content so it can qualify as a quality post. On the flip side, microblogging doesn’t require you to spend a lot of time creating content. You can easily post something new which only needs a few minutes to create or compose.

2. Time Spent on Uniqueness of Content

Another difference between blogging and microblogging is the amount of time people spend on the uniqueness of the content posted. Since microblogging is a widespread type of social media where you can post in a brief and precise manner, less time is spent on the unique bits of the content because you don’t necessarily expect readers to scrutinize its every detail.

An added advantage about microblogging is that data consumption is minimal, so there are more people who prefer microblogs to blogs.

Concerning blogs, a lot of time is spent on the uniqueness of the content because the owner must be sure that the content posted on his blog isn’t the same rehashed thing elsewhere on the internet. Readers also want content with a fresh angle or something new to say so this factor is definitely important.

3. Sharing of Data

Microblogging and blogging also differ in the way data is shared. A majority of microblogging platforms are designed to be quick and straightforward to use. With a simple Instagram photograph, a basic tweet, or a Tumblr post, you can update your followers in just a few clicks. This isn’t necessarily possible if you’re running a regular blog because blog posts can be long and might require more than just a simple photograph, video, or tweet to convey its message.

4. Frequency of Posting

The frequency of posting content in blogging and microblogging is also different. Although posts are usually longer in traditional blogging, they’re usually less frequent and it could take as long as a week or a month for one to post content on their blog.

On the other hand, microblogging normally involves shorter posts that are uploaded regularly, most often spanning a couple of posts in a day. Since it doesn’t take a lot to compose microblogging posts, you definitely have the luxury to post them as often as you can. Meanwhile, blogging requires a lot of time and dedication not only in content creation but also when it comes to posting and sharing.

5. How You Speak To Your Followers

Another difference between microblogging and blogging lies in the way you’re able to communicate with your audience. Besides being able to discuss better with shorter and regular posts, you can use microblogging to effectively encourage and energize more user collaboration via commenting, tweeting, liking, and reblogging, to name just a few.

With microblogging, it’s possible for you to engage with your readers directly and gauge the impact of your post instantly.

Blogging, in the meantime, is not always a direct or concise medium for you to speak with your followers. In most cases, online visitors will come across your article on your blog but will not have the opportunity to engage with you personally.

6. Mobile Convenience

Finally, microblogging would not be a big deal as it is currently without the tremendous rise in mobile web browsing. It’s tough to create, interact, and go through lengthy blog posts on a mobile device such as a tablet or cell phone.

It’s for that reason that microblogging now runs as an inseparable component in the world of web browsing. Every internet user wants all the information to be brief and in a mobile-friendly manner so it can be consumed in today’s fast-moving world of technology.

While blogging lets you express yourself in the most comprehensive way possible, determining the right length is often a tricky part. A common mistake I see is when blogs turn “news-y” and then alienate readers who prefer a quick fix of information or entertainment due to time constraints.

Blog posts can also be opinionated, argumentative, controversial, thought-provoking or poignant. There are many different modes for expression in the form of using images and other types of media such as audio or video.

With microblogging being often considered to be the act of updating your social status in all your social networking channels, its nature is short, concise, quick-fire, and often limited to just a few characters. Since you’re limited by the number of words you can write, you’ll need to direct your readers to a Facebook fan page or blog post through a shortened link.

You’re probably wondering, “why has microblogging become very popular even with the existence of blogging platforms?” The truth is that microblogging facilitates real-time exchange of information. Users can easily receive and give instant responses whereas blogging needs all comments to undergo moderation to clear them of spam. Most of all, microblogging doesn’t need full answers whereas, in blogs, it’s often preferred to respond in a well-written and structured way.

In addition, if your goal is to get more traffic and visitors to your website fast and in a less expensive way then guest blogging is the one for you.Guest blogging is a technique used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers’ website. If you’re interested you could visit our website, Content Club, to learn more.

Will Robins

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