Guest Posting And SEO Blog

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For the past years, I’ve been writing articles for different websites, most of it has been published on some well-known sites.

According to The Social Ms, “Guest blogging is one of the best strategies for marketing a new venture, business or product. Especially when your own audience is still small the chance to “borrow” an audience from an already existing website or blog is invaluable.

I have to admit that guest posting wasn’t in any way easy for me when I started but eventually I learned great techniques that made me a successful guest blogger.

Today, some entrepreneurs consider the concept of guest blogging as dead and outdated. But little did they know that most marketers today use guest posting as their #1 marketing technique to increase traffic for backlinks.

I know, I know. You’re most likely wondering how guest posting can still be effective despite Matt Cutts proclaiming that it’s practically dead a few years ago. As you can see, guest posting is still alive and well. That’s why in this blog post, my goal is to explain to you how guest posting can unlock the secret of successful online businesses through the case studies I’ve researched and known.

As an entrepreneur and a writer, my business goals have always been to increase the size of my audience because without it, you really don’t have a business. At best, you’re just an entity trying to be a business. This is something I stress a lot on my Content How videos because it doesn’t matter how great your content is or how wonderful you are at SEO if you’re not translating the said things into results. None of those will matter until you have an audience.

The Power of Paid and Unpaid Guest Posting

In Ahrefs’ blog post: How Paid Guest Posts From Premium Content Sites Boosted A Marketing Site’s Rankings, David McSweeney points a few case studies that prove the different benefits of guest posting to various people and their business.

Silvio Porcellana, an online entrepreneur, was one of those who tried his hand at guest posting. Since he needed more traffic for his business, he set out to execute a guest blogging campaign for a period of five months. The result? An increase of 20% in his website’s traffic and an additional 5 points on his domain authority score. He managed to achieved the feat by having 44 of his guest posts published on 41 different blogs. And here is what happened:

There is a steady increase in referring domains

The Ahrefs rank shows a steady increase

Organic keywords went up significantly

Overall, Domain authority increased from 29 to 34/100. Nice!

As we can see, guest posting can indeed have a tremendous effect in terms of search traffic as well as domain authority. It’s no doubt a long-term strategy but one that’s definitely worth it. If you’re not willing to do all the work yourself, you can also go the route of paid guest posting. Below, we discuss two case studies of paid guest posting from the same post by David.

The first case study for the paid guest post is for a travel site who order 5 guest post links that would be published on DA 20+ sites with a trust flow score of 10+. All the guest posts have been placed within 10 days and were all placed on blogs with the promised metrics. The results were amazing since it got the travel site on the first page of Google for its target keyword.

Another example mentioned in the post is not necessarily a case study but a site that used a premium paid guest posting service. From December 2015 to March 2016, the said site got links from sites such as tech.co, inc.com, business.com and entrepreneur.com. These 4 sites are classified as premium sites which mean they all have a DA of 70+.

From there, we could see how building links through guest posting—whether paid or not—is an effective way to increase organic traffic and improve search engine rankings.

This just goes to show that creating links to your site is the biggest influence of all the ranking factors in Google. Why? Because these votes are what Google base on when determining whether to show one site higher over another.

How Guest Posting Helps Build Business Success From the Ground Up

Another case study we can look at are the ones outlined from this post from The Social Ms. In one such case, the brand Buffer was able to take their business from zero to 100k customers—all because of guest posting.

The founder of Buffer, Leo Widrich, wrote around 150 guest posts on smaller blogs. This might seem counter-intuitive to most but even if those blogs didn’t drive a ton of traffic to the Buffer website, the campaign still managed to grow the customer base for the brand to over a hundred thousand within 9 months.

What Wildrich did for Buffer was to focus more on sign ups for their app than on traffic. But nevertheless, the traffic certainly also grew along with it which was to a large part due to the guest blogging efforts he has done for the company.

Another great example from the post is Danny Iny’s case. He’s the founder of Mirasee and is pretty well-known as the Freddy Krueger of blogging. He actually had the same experience with Leo Widrich who started with nothing. In fact, when he started his company, his site was only getting around 30 visits per day. Imagine that!

But then, he turned to guest posting on other blogs which already have amassed their own large following, one of which is Copyblogger. With this strategy, his traffic grew in a couple of months after publishing about 80 guest posts. Amazing results indeed!

But what’s even more amazing is that he managed to grow his email list in a short time. He was able to build his own audience and community and that became the foundation of his success up to this day.

Both Leo Widrich and Danny Iny were new to the market and had businesses that were getting very minimal traffic. But through guest posting, they were able to accomplish building their audience and brand to the level you now see.

They both published a lot of articles with superb content that readers loved so they were able to turn their brands as authorities in their niche. As a result, it opened many doors of opportunities for their businesses and established a solid foundation for their businesses even after they’ve stopped publishing on other blogs.

More specifically, Leo was able to generate more leads from his target market and a higher quality website traffic while Danny was able to build his own audience and community as well. Plus, he managed to grow his email list in a short time.

These are just the few benefits and success stories of guest posting. But if you think that’s it, we’re actually just getting started!

More Testaments to the Effectiveness of Guest Posting

Let’s move on to our next case study which tackles the case of Jon Cooper who is the founder of Hyperlynx Media, Inc. In his case, he published a guest post on SEOMoz.

Here’s a graph of his referring traffic when his post got published:

At the very beginning of this graph, there’s a slight jump in referring traffic. This is when his post got promoted in the YOUmoz section (SEOmoz’s community blog area).

Feedburner stats:

The green line is the number of subscribers and the blue line is reach, his post jumped from about 20 to 80 RSS subscribers from this one event.

Jon lists 4 takeaway reasons that this guest blog was so wildly successful:

  1. The post was on a relevant blog
  2. The post was on a popular blog
  3. The content was of high quality
  4. He had an awesome byline

Jon stated that his guest post sent some serious link love & traffic to his blog, all because he took the time to find a relevant & high trafficked blog to post on, create an awesome piece of content on a highly popular topic, and write an awesome byline. Guest blogging is the epitome of where links & traffic meet beautifully.

Another online entrepreneur who became successful because of guest posting was Bryan Harris. He’s the awesome guy behind Video Fruit, a web-based marketing consultant business. His website states that in less than a year he built the Video Fruit concept into a full-time business generating over $15,000 a month. I’d say he’s probably worth listening to.

Here’s a quick summary of the initial numbers his guest post generated:

  • Daily site visit average: 285
  • Site visits in the first two days following the guest post: 1,782*
  • *73% were new visitors. Here, I’ll do that math for you. That’s 1,300 people!
  • New site subscribers: 215 (a 12% conversion rate)

Bryan pulls out three takeaways from this experience:

Lesson #1: Spend 20+ Hours Writing

According to Bryan, his guest post was long. Like 4,000 words long. The challenge he faced from guest posting was that very specific step-by-step information is limited. He also added that the internet is full of generalizations and broad sweeping uneducated opinions. What is missing is specific actionable steps to execute a proven plan.

I have to say that writing that type of material is freaking hard. No wonder he spent over 20 hours writing guest posts.

Lesson #2: Comments Supercharge Traffic

Bryan loves replying to comments because not only it builds his brand but it gives readers another opportunity to click on his name and link to his site.

Plus, it drives a huge number of traffic!

The result? 523% increase in traffic. That’s insane!

Lesson #3: Reverse Engineer It for Your Site

Once you have a platform, share it.

Another case study would be from Bamidele Onibalusi, from Nigeria. His works have been published in Forbes, Millionaire Magazine in Italy and on several popular blogs online. He has also interviewed in Digital Journal. He believes writers are unique and highly talented individuals that should be given the respect they deserve. His blog offers practical advice to help writers become truly in charge of their writing career.

He wrote a guest post for Maxblogpress.com and it was the first most successful guest post he ever wrote. He was able to achieve 0 to 1500 Comments in 4 Months!

His guest post got over 1,000 unique visitors the day this guest post went live and became one of the most popular websites as ranked for that day. It also had an average of 80-100 visitors daily when the guest post went live.

Here are some key facts about the guest post:

  • Total number of visitors: 783
  • Average time on site: 3 min 4 seconds
  • Bounce rate: 40.74%
  • Number of comments on guest post: 38
  • Average number of subscribers gotten from guest post: 250

One of his more recent guest posts and also the guest post that sent him the highest number of visitors was from Problogger. The 3 Tweaks That Helped Double My Blog Traffic Almost Overnight.

The conversion rate in terms of subscribers, Facebook fans, Twitter followers and reader email messages the guest blogger received a GREAT number of visits.

Here are some key facts about the guest post:

  • Total number of visitors: 1308
  • Average time on site: 3 min 32 seconds
  • Bounce rate: 37.54%
  • Number of comments on guest post: 74
  • Average number of subscribers gotten from guest post: 400

His guest post, How I Started Making Thousands of Dollars From My Blog in Less Than 8 Months, was also published on DailyBlogTips in April and was also well received by the community there. One great thing about the guest post is that it still keeps on sending traffic today even months after it has been published.

Here are some key facts about the guest post:

  • Total number of visitors: 546
  • Average time on site: 3 min 27 seconds
  • Bounce rate: 40.66%
  • Number of comments on guest post: 25
  • Average number of subscribers gotten from guest post: 150

Bamidele was just like any other guest blogger who has always dreamt of getting his work published and one of the websites he was eyeing was on SmartPassiveIncome.com and he was very happy when his guest post, How to Write Blog Posts That Go Viral, went live on the site.

A guest post that has been published on SmartPassiveIncome.com and it end up bringing in a lot of traffic.

Here are some key facts about the guest post:

  • Total number of visitors: 996
  • Average time on site: 4 min 35 seconds
  • Bounce rate: 34.44%
  • Number of comments on guest post: 83
  • Average number of subscribers gotten from guest post: 200

This guest post, 101 Ways to Get Quality Backlinks to Your Blog, was quite different from all Bamidele’s other guest posts.

The guest post was published on Shoutmeloud.com and just like the other sites, it was warmly accepted by the community. It got great traffic from the guest post and still get traffic from it to this date. In fact, while you might only see 300+ visitors in the screenshot above, that guest post actually alone has sent me over 1,000 visitors.

Here are some key facts about the guest post:

  • Total number of visitors: 347
  • Average time on site: 2 min 15 seconds
  • Bounce rate: 72.62%
  • Number of comments on guest post: 52
  • Average number of subscribers gotten from guest post: 100

Clearly, Bamidele was able to build and improve his author rank. Author Rank is how Google calculates the credibility of the author of a particular page, affecting how well that page ranks in search. He’s considered to be an expert in his niche because of the articles he wrote. Not only that, he was able to strengthen the awareness of his website and he was recognized by Forbes, Millionaire Magazine, Digital Journal and more popular blogs.

Also, by providing advice or solutions to problems, he is now known as a trustworthy source for further help which generated his site higher leads and traffic.

For Skimlinks’ guest blogger Ryan Robinson, guest posting is a win-win solution because the blogs he wrote for are still getting unique and high-quality SEO-driven content. Plus, it didn’t require so much effort and time for him because he simply published content & concepts that he already created.

A perfect example would be his guest post in Skimlinks, How One Guest Post Generated 630 Email Subscribers in 5 Days.

A screenshot of the Mixpanel event tracking on Skimlinks’ website. The first column is how many page views (2,652) were driven directly from Inc, over the course of the 5 days after the post was published, and the second column is the number of new email subscribers from Inc (630), that Skimlinks generated within that same time frame.

It has an extremely high conversion rate (23.76%) for the new visitors that Inc was driving to Skimlinks’ website.

Joseph, a guest blogger from Problogger, said that by focusing on using guest blogging to build links instead of direct traffic—he was able to triple traffic to his blog in one year. To be specific, he experienced a 340% increase in search traffic—over 100,000 visitors—in one year.

Unbelievable? Check out his blog: Triple Your Traffic by Guest Blogging for Backlinks.

Here’s a screenshot showing traffic to his blog a year before he started his guest blogging campaign:

Here’s a screenshot showing traffic to his blog a year after the guest blogging campaign:

John Doherty, published a case study on his website titled, The Power of Guest Blogging. It was about his friend’s guest posting on Distilled blog.

Josh Giardino guest posted an article entitled Quit Playing Google, The Jig is Still Up! That day, the post hit the front page of HackerNews again, where it stayed in the #3-#4 position for the rest of the day, and was still on the homepage the next day. For those of you not familiar with HackerNews, hitting the homepage with an article is not easy, and staying there is even harder.

Here are the traffic statistics for the first week in December. You tell me which day Josh’s post was published on:

Josh’s post sent 13,075 visits to the page in the first 3 days, and thus far the article has earned 75 links from around the Internet, according to Majestic SEO’s web index:

THIS is the power of guest posting and allowing guest posts.

Josh understood the power of guest posting. He knew that it can be extremely beneficial to increasing his presence on the internet and the amount of traffic to Distilled and HackerNews’ site. Not only that, he was able to build a lasting relationship that surely helped his career in more ways than one.

One of the greatest advantages of guest posting is generating high-quality traffic. I know that you’re already aware of this but did you know that when a guest blogger publish a blog on a website, the traffic that gets generated is usually high-quality traffic? In addition, bounce rates can be low.

Some guest bloggers can even get one-fourth of those visitors to be your subscribers. Especially when the readers loved the guest post. The subscribers keep on increasing with regular contributions by the guest blogger to the site.

This was proven by Basic Blog Tips through their post: Does Guest Blogging Really Build Traffic? The Stats Say Yes!

Look at the stats for a period of about two and a half months, from June 1. They saw a 9% increase in visitor numbers, an 8% increase in visitor actions and a 15% drop in bounce rate, as well as a small increase in feed subscribers. (The overview for the longer period contradicts my initial analysis of Cloudflare stats, though I don’t know why.)

There was also a whopping increase in visitor engagement as well as the time spent on site for those staying for up to 30 minutes. Direct traffic to the site also increased by 41%. They surmise that it’s because of people following the link to their blog in their guest blogging bio. The 7% increase in home page visits seems to support that.

You’ll also notice that:

  • Their blog’s rank on the Invesp Writing and Freelance lists increased.
  • More of their old content was stumbled.
  • There were huge increases in traffic to some of the outgoing links, which means other bloggers also benefited.
  • Their about page and sitemap had a 999% traffic boost, which means more people are researching them and finding out about the content they publish.

Some of the sites who also used guest posting to increase their traffic and build backlinks are:

These 3 sites have gained a total of 35,880 Visitors per month from Google with only 57 backlinks.

I’m going to be honest with you though, this is not the usual case since results usually take anywhere from 3 to 6 months, but thanks to employing standout tactics, 1trikes.com owner, Ken, managed to bring his first keywords to the Google Top 10 in only one and a half month. During the next 6 months he was able to get 128 keywords in the Top 20 and 81 keywords in the Top 10 on Google.

The organic-traffic stats provided by SEMrush show that 1trikes.com gets 35,880 visitors from Google per month. I’d like you to note that SEMrush shows only traffic from Google and doesn’t include any traffic that comes from advertising or any other sources.

Here is the screenshot from his organic keywords according to SEMrush:

According to AuthorityLabs, Ken has even more keywords in Google Top 10.

These great results were achieved by Ken with only 57 PR1 to PR6 backlinks, acquired at Links Management. Did he purchase some magic backlinks? No! He purchased quality backlinks, available in our Buy Links inventory in a timely manner and tried to follow the rules, described in our SEO Rules on How to Get Top 10 on Google.

Learn what Ken told us about his strategy.

Note: backlinks were purchased slowly, but steadily during 4 months. If you want the same results, you can learn about other rules you need to follow to achieve the same results.

Why Guest Posting is Not Other Link Building Tactic

Although there were times in the past few years guest posting has gotten a bad rap, time has showed that it’s here to stay and that its advantages are still a force to reckon with. From the information above and what I’ve personally experienced and seen from others, guest posting has genuine worth that’s also sustainable.

Don’t make the mistake of treating it as another link building tactic by creating low-quality content for just any blog who would care to accept you. There is a method to all this madness and one that will pay off in the long run if you take the path less traveled.

This is something that I often see in a good number of guest posting campaigns. On the top of my head, I think about 2 out of every 10 guest posts published on the web have no real value at all and are just adding to the ever growing noise common in the world wide web.

The foremost reason why guest posting isn’t just another link building tactic is that it serves a twofold purpose: as a relationship-building tool and as a business growth tool.

As a relationship-building tool, it allows you to expand your audience reach and to interact with blog owners. Both are no doubt crucial when it comes to building a solid foundation of authority and influence.

As a business growth tool, guest posting allows you to increase your traffic as well as your Google search rankings. These then lead to more people coming to you and a bigger audience also means more business for you. This won’t just grow your bottom line but will also help you scale your business so you can cater to more customers.

The Real Benefits of Guest Posting

From the above cases, there’s no doubt that guest posting is, and continues, to be one of the most powerful ways to develop a strong and distinguished business. Moreover, publishing guest posts is a great way to connect with industry influencers and attract highly qualified visitors to your website so it’s good for your brand and your bottom line.

Judging from my own experience, guest posting has indeed made a lot of difference for my online ventures. Not only was I able to build a DA 70+ site from scratch but it made me more knowledgeable about so many other aspects of making a business work.

Since writing is my passion and I’ve been doing guest posting for quite some time now. I can assure you that any business owner or professional can gain a lot from guest posting.

Although many other online entrepreneurs and freelancers are still confused as to whether to start guest posting, just looking at the above statistics and results can no doubt cement the advantages of undertaking such campaign. If that’s not enough, we’ve also drawn up some of the most compelling benefits of a guest posting campaign below!

So why should you do guest posting?

1. Guest posting will grow your blog’s visibility

When I started to be a guest blogger, I really don’t have any idea what will happen next. After some time of guest blogging, I realized that guest posting on bigger and well-known sites made my career stable.

Plus, other sites and readers started to recognize my name and my works. I received a lot of comments and invitations from different popular blogs to write for them. It opened a lot of doors of opportunities for me.

2. Guest posting will improve your traffic

This is one of the goals of every online entrepreneur: traffic. Through giving business advice or solutions to problems, there’s a great chance that you’ll be recognized as a trustworthy source for further help, resulting in leads and sales.

Besides, if you have a really great content many of your visitors will subscribe – or at the very least, they come back and visit again and again and again. Eventually, guest posting will constantly improve your blog’s traffic.

3. Guest posting allows you to build new relationships

Relationships are the new currency of today’s business realm. In the present business climate, no business can thrive without building a relationship with their customers or building a relationship with other people in different businesses.

In the context of guest posting, you’ll likely be building relationships with the blog owners as well as with the new readers who came your way. This gives you the chance to start building lasting relationships that will form the foundation of how you do your business.

Guest posting can also be your bridge in building relationships with other professionals who can lend their expertise to you so you can share better content and information.

4. Guest posting establishes your credibility

In the online world, reputation has more weight than most other factors. If you have a good standing, business with others and with your audience is much easier to undertake. A good example is when bloggers get enough exposure such as through guest posting, they are then seen as credible and authoritative.

More than just the benefit of improving their reputation, they were able to build and improve their authoritative rank.

This is what happened to Bamidele when he was invited by a larger and well-known blog to post on their blog and address their audience. They saw that Bamidele and his brand got what it takes to improve their site’s metrics. Eventually, he became a trusted author and that’s because from the reputation and credibility that the host blogger has.

5. Guest posting increases backlinks

Backlinks are important to your blog especially if it came from larger and popular blogs. Through backlinks, you raise your standing and visibility in the SEO world because it serves as the indicator of the popularity of your site. Simply put, it’s what Google bases on.

It’s much easier to get a higher ranking when you have trustworthy backlinks pointing to your site!

6. Guest posting allows you to receive free coaching from elite bloggers

When I started writing, I remember that there was A LOT of back and forth email exchange with the blog owner when it comes to talking about post ideas, style guidelines, and revisions.

It might’ve been time-consuming at that time but I really have to say that it helped me a lot to be the writer that I am today. When I was working with different them, I learned a good deal of useful knowledge. The best part? It’s all free and I get to use the information as I continued working on my guest posting campaigns!

7. Guest posting will help you become a better writer

As I have just mentioned, guest posting allows you to receive valuable feedback from elite bloggers and it helps you become a better writer too! The more you guest post for others, the more you get to practice, and in essence, the more you level up your skills.

Plus, I don’t know about you but whenever I have the chance to make a great impression on a larger and popular blog with a huge number of visitors, I tend to make my work even better. As a result, I did not just gain credibility but I also became better in writing.

In addition, researching and understanding the site you’ll be guest posting for will give you an idea about the topic and style of writing you should do to provide the most value to the site’s visitors.

Where High-Quality Links Come From

Now that you’re familiar with all the amazing benefits that come from doing guest posting successfully, the next best thing to know is where high-quality links come from. To that I say, it comes from giving your best. More specifically, your best content to the best blogs in your niche or industry.

To discuss the above more, I believe that it only makes sense that a high-quality link will come from a relevant and a trustworthy source. Make sure that your link is placed within the right context and preferably, close to your niche as well. Of course, a guest post link can be relevant at different levels. A trustworthy site to publish your guest post on is also paramount since it can accord your site a powerful vote of confidence.

Another aspect of a high-quality backlink that you shouldn’t forget about is that it should be able to send you traffic. As expert SEO professionals can attest, the original purpose of a guest post’s backlink is to send people your way. That’s why it’s important that you convey value in your content so that visitors are sure to come consistently.

When you have high-quality backlinks, you can capture a much wider audience and discover business opportunities that you never even thought was possible in the first place.

Wrapping Things Up

Truly, there’s no doubt that guest posting is the key to a successful blog and to grow your online business but it’s not a task to be taken lightly. To be a successful guest blogger and to have a successful guest post, you’ll need to plan everything out and have a knowledge on how to perfectly accomplish that plan.

You might not care about the process itself but there’s no denying that the results of guest posting are significant. There’s no doubt that it’s a superb and effective way to build a sustainable online presence and influence for the long-term!


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The term “sales stack” has become common in the digital marketing world as more entities seek to streamline their sales processes and get more customers. A sales technology stack simply refers to the collection of sales tools that a particular sales team uses. In this blog post we are going to walk through the stack we use for outreach and getting guest blog posts.

With the way technology is advancing rapidly, sales managers and SEOs are increasingly being challenged with the task of embracing new technology or risk becoming overshadowed by competitors who are taking advantage of better and advanced systems. This calls them to need to adapt various software tools in order to maximize their key performance indicators. This is where a sales stack comes in.

What is a Sales Stack and Why Do You Need One?

Budgets for sales tools is the biggest discrepancy between the smaller (1 to 20 person) teams and the larger (Enterprise 100’s) teams. That budget discrepancy allows enterprise-level SEO agencies to afford a more efficient toolset or software system.

Smaller teams can use sales stacks to “mimic” the larger enterprise level tools by grouping different pieces of software together. Sales stacks are not supposed to be rigid but borrowing an idea from a successful entity is not harmful.

Each piece of software stacks on top of the other. They each do their job and maybe work well with one another. Most of the time it is just about finding tools that do the “one” major piece you need for that part of the process.

Example of Guest Posting Sales Stack

I first learned about sales stack from Start Ups. They implement this process because of “growth hacking” and limited budgets. Here is a great post with illustrations of a very similar sales stack.

 

  • Lead Grabber

 

This tool is just used to scour the internet and find people that would be a good fit for your service. For guest posting this maybe something as simple as scrapebox, ninja outreach, buzzstream, or just a google search open.

If you are looking for targeted people to email then finding people on LinkedIn or through various list buying services works just the same for this step.

 

  • Email Finder

 

This is something as simple as hunter.io to look up each email or something as amazing as proleads (Now http://hexa.ai/) and get huge capabilities. The goal here is to track down people’s information. You want to identify your customers and locate how you can contact them.

 

  • Data Enrichment and Cleaner

 

This tool finds your newly found emails and contacts other information. This searches through twitter, facebook, and LinkedIn for extra pieces of information about your contacts. Nimble.com offers this as well as ninjaoutreach.com. The main provider is Clearbit no matter who you are going through.

Your goal here is to find the most relevant various ways to interact with your potential prospects. You can also explore their personal interest and find ways to speak directly to them when in conversation via email. This obviously does not necessarily help you on your mass send efforts. It is great for the responders though.

 

  • Email Sender and Marketing Automation Scheduler

 

This can be anything from just your regular email sender (Gsuite or Gmail) or a great tool like Gmass.co. The goal is to get inbox deliverability. I have looked at a lot of these. The best is SendBloom but it cost $1,200 dollars upfront. No monthly options.

You can look at Drip or Woodpecker as well. There are a lot of options that go into the sending of the emails. You just want to hit the inbox every time. I like sending through my gmail for that reason. I can adjust via domains etc. very quickly inside of my gsuite.

  1. Customer Relationship Management Software

CRM’s are a dime a dozen. The difference is what you are selling. Salesforce (if you are enterprise) is probably you option here. I hate salesforce and it’s “fit everything” mentality. I specifically want to see sales leads and close them. I want to service current customers. That is all I want. Period.

My choice (I am just now using it so you can try it as well) after much research and from recommendations is Close.io. It seems to be focused on closing deals. That is what I want to do for Content Club and Content HOW.

If you are trying to develop long-term relationships with guest bloggers then you may want to explore Close.io and how it can help you with that process as well.

Either way, your CRM is just the hub. That is what makes the sales stacks so great. You can flex your email sends and try new tools without dismantling your entire system. Adapting and pivoting to different projects and ideas you have can help you catch profits you may have otherwise missed.

Unless businesses are the same and have similar systems in place, there is very little chance that copying an entity’s sales stack will work and yield the same results for another firm. This is, in fact, a common mistake that most business owners make.

A better approach would be to take a step back and take a deeper look into your business’ nature. Look at enterprise solutions for your problems and develop a sales stack to attack in the same nature they attack the problem.

Looking Into Your Marketing Sales Stack Needs

Which marketing techniques are more likely to garner you more sales?

Do you have enough resources at your disposal to sustain the techniques in question even if the

ROI is not that much during the initial period?

Do you have a backup in case things go South?

Are your ROI measurables?

KPI for each portion of the stack and reporting on that?

These are just some of the questions you need to ask yourself when developing a sales stack. You don’t necessarily have to throw out all your existing software or systems and assume that you can’t get any value out of each. The key here is to assess them and try to find out more opportunities and different ways of doing things in a stack’s particular aspect that you can use as a basis when developing your own.

Introducing Yourself For Guest Blogging and Content Marketing

In recent years, more and more marketers have moved away from traditional blogging in favor of video and picture content seen on platforms like Snapchat and Instagram. Such actions can be justified, but the statistics prove otherwise.

Blogging is still very lucrative and numbers show that it generates more leads compared to video and image content published on the web. You can, however, add a fantastic image or video to give a post a more in-depth take of the content being discussed.

Take a look at some borrowed statistics below from Codeless concerning blogging.

  •    An average blog post is 1,050 words long.
  •    Longer and more detailed blogs produce nine times more leads than shorter ones.
  •    The median time span people take to read an article is 37 seconds.
  •    Marketers who are wary of committing blogging mistakes are 13 times more probable to get better returns.
  •    Over three-quarters of digital marketers plan to churn out original content for their blogs.
  •    Great Headlines increase the chance of getting a click by 10%.
  •    44% of marketers see producing quality content as their major challenge

In a nutshell, these statistics allude to a couple of things. Bloggers are numerous on the internet and their number is ever increasing, but this doesn’t necessarily mean that most of them are meeting the need for quality content.

Quality blogs are still the most lucrative ones. The other thing deduced from the highlighted numbers is that the neglected features of blogs like headlines significantly impact the effectiveness of blog posts. Lastly, digital marketers acknowledge the significance of blogs but do not know what it takes to monetize them effectively.

Building The Sales Stack

Moving over to the gist of our topic, the initial step is to critically assess the sales process. This system should be ideally smooth, efficient, and profitable for the business entity to survive.

A great process should also be deterministic and causal. Lastly, reps should be capable of scaling the process to accommodate increased capacities. A successive sales stack should be somewhat similar to this:

  •    Generate leads
  •    Convert and manage leads
  •    Try things out
  •    Finalize everything

Generating Leads

This is the initial step of our sales stack. As mentioned above, quality content is an amazing way to get leads. There are a couple of ways you could go about when it comes to generating leads.

Manual prospecting is an old-fashioned way that has one major limitation—speed. How long does it take you to land a qualified lead? The choice of which way to pursue when getting leads solely depends on your business and its systems.

Finding potential leads require a very intelligent sales system software. This software should gather all the relevant information needed to ascertain whether a specific lead is qualified. One notable tool capable of doing this is the LinkedIn Sales Navigator. There’s actually been an increased number of people joining LinkedIn because of this and it’s where most prospects can be found.

Another way of generating leads that’s good for entities that are too focused on other matters to venture into manual prospecting is third-party lead sourcing firms. Some notable ones that give qualified and legitimate leads are ZoomInfo and Datanyze. In this scenario, you are forced to spend money as opposed to time during the prospecting process. The only main bone of contention is how valuable the leads are.

The last option when it comes to generating leads which we will use for our sales stack is outsourcing.

Hiring freelancers from numerous platforms available on the internet is a great way of outsourcing qualified leads through blog posts. However, one should be cautious with this approach as some freelancers are simply unreliable and incompetent.

By getting a qualified and diligent team of writers, you greatly reduce the cost of each lead without compromising your valuable time. When outsourcing, ensure you hand out concise instructions on how the content should be written and test several writers at once. Eliminate the bogus ones and remain with the ones who can accomplish your requirements.

Some notable sites you could visit when looking for freelancers are Fiverr and Upwork. When working with freelancers, you also need to be aware of how they’re working. Using tools like Rapportive and Kickbox.io could help you keep tabs on the progress of each task you’ve assigned.

Rounding up the lead generation section, I would recommend LinkedIn Sales Navigator as the perfect tool for reps choosing to do sales the intelligent way. It has the advantage of being the largest connected network of professionals along with having the most accurate information about individuals on a professional level.

Datanyze is a great option as well as it has a strong sales force integration while making it simple to build lists. InsideView and DiscoverOrg are also great options worth considering. Reps opting for the costly lead sourcing can make do with either ZoomInfo, Lead411, and Salesforcedata.com.

Lead Conversion and Management

On paper, this is where Customer Relations Management or CRM comes into play. Practically, CRMs have a significant impact on the speed and smoothness of any sales process particularly at the top of the stack where the numbers are quite astonishing. For this reason, most reps are often thought to prefer outbound processes more. Don’t be deterred by this move as inbound processes are more lucrative basing on numbers alone.

CRM is essentially the cog of the whole process and there should be an efficient communication between the outbound and CRM reps. Currently, the best CRM you can bet on is Salesforce.

When it comes to achieving a high lead conversion rate, ensure you look into a couple of critical matters. First, focus on the right blogs and avoid being irrelevant. An ideal blog should be authoritative, active, and flexible enough to give you several options when referencing yourself.

Work on the content format and focus on topics that entice readers. Sell tactfully, not brashly and redirect readers to specific resources on your website as opposed to just your home page. Lastly, on your guest posts, offer readers options to upgrade and access more in-depth information on the topic they just read as a way of increasing your following.

In a busy sales process, the amount of outbound sales communication is huge and no tool can really efficiently handle these numbers while still ensuring that leads don’t disappear in the midst of all the huge numbers.

Successfully establishing and sustaining an effective outbound lead campaign can be daunting at times and one only needs to look into the critical factors to determine the efficiency of their campaign. Successful campaigns are the ones that are very specific and relevant to the needs of the customers as opposed to being merely generated by a machine or being repetitive. People can easily recognize when something is automated and not personalized.

In this part of the sales stack, you need to be very tactical in your approaches while being adventurous as well. Try different ways of doing things and see the likely returns of each method. Focus on the productive ones and scale them up to see how they take on the increased capacity.

Establishing and managing customers are things that can be handled immediately. There might be other tools in the market but there’s no doubt that this is the best when it comes to handling a guest blogging sales stack.

Try Things Out

When things are heading in the right direction and a large number of leads generated from your guest blogs are being converted to calls and appointments, the next best thing to do is to give a demo.

You have come a long way and you should be careful not to mess things up at this stage. Trying proven tools like Calendly, ScheduleOnce, and Assistant to help you manage any converted leads. The mentioned tools are very popular since they are very dynamic and work well with typical Google applications.

The critical areas of concern when setting up a demo are your existing schedule calendar and your tool of choice. Your desired tool should be efficient enough to avoid cases of repeated bookings among other flaws. For conferencing, Joinme, UberConference, and Webex have emerged as great options for managing converting the leads.

Finalization Phase

Once you’ve set up your guest blog post, gotten leads, and converted those, it’s now high time for you to wrap things up. In this stage of the stack, ensure you use tools that make the buying procedure seamless. For those that require contract signing of some sort, DocuSign and HelloSign can easily help with digital signatures.

Unfortunately, there are no known tools to help round up the buying process. There’s one point worth noting though and it pertains to how much automation you need at this stage. Make sure there’s a secure and reliable service that can match the high standards you require.

Conclusion

Establishing the correct sales stack for guest blogging is a matter of looking at the entire process from different perspectives and not only with the tactics you need in mind. Information is critical in establishing a guest blogging stack as all the tools and procedures set should be proven to work. The parting takeaway here is you should avoid investing in tools and platforms that can’t integrate well into your sales process.


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Before mass computerization became a thing, many people used private journals and notes to keep records of their ideas, thoughts, and feelings. However, since the beginning of the digital revolution, a majority of these rudimentary methods have been phased out, and as a result, the blogging frenzy has now taken over.

The term “blog” came into the mainstream media in the late 90’s when people discovered that websites, without excellent content, were comparable to empty shells. This prompted different web developers to focus more on generating content for their websites.

This began as documenting or logging particular ideas, topics, or just daily activities. Posting these logs on their web pages exposed them to a larger global audience and hence, the name blog was conceived—coined as a shorter term for weblogs.

In the 20th century, information and the most recent updates would take a long time to get to the online community. It took not only a lot of effort but also workforce to create a compelling article.

Today, bloggers can post messages on their personal websites and make the necessary updates. Back then, a blog could be run by one or more people who write various commentary about specific topics or their life. A blog post can also contain video, audio, as well as text content and in most cases, a combination of all three.

For some insights on how microblogging and blogging differ in these modern times, make sure to read through this piece!

Blogging Vs. Microblogging

How Does Blogging Work?

Blogging is an enormous aspect of the content marketing field. A website can contain a weblog, which is similar to starting a journal where composing posts are performed in a sequential order.

At present, blogs are no longer just considered as mere online diaries; they can quickly turn into a lucrative promotional asset for an individual, company or organization. More often than not, blogs often become the center of content marketing campaigns because the posts are able to reach clients, build communities, show influence, support public relations, as well as bolster advertising.

Blogs are increasing in popularity because people now want information to be faster and simpler. A majority of people would rather read a summarized info of a topic rather than plow through a 5-page article with the most extensive details.

In terms of advantage, a blog can also improve your search engine results and traffic. Since most blog entries are shared as links on social networking platforms such as LinkedIn, Facebook or Twitter, your post is apt to be discovered by more people. When that happens, there’s a higher chance that someone in that audience will link to your content as well.

This is why blogging can no doubt play a critical role in internet marketing since it’s able to do so much and reap more returns.

You’ll discover that if you’re planning an online promotion strategy, particularly using content or social media marketing methods, blogs are the driving cogs of your promotional strategy.

How Does Microblogging Work?

Microblogging, on the other hand, is also on the rise. It’s essentially a combination of blogging and instant messaging that lets users generate short messages that can be posted and shared with a global audience.

Social media channels such as Twitter have become very popular with this new blogging technique, especially on mobile web–making it more advantageous to reach out to people as compared to the days when desktop web browsing was the norm.

Most of the short messages used in microblogging can be in various content formats such as pictures, texts, hyperlinks, and sound snippets.

From the above changes, you can see that conventional blogging and social networking trends have gradually evolved to communicate faster and easier in ways that speak to many users online. This is why microblogs have proven to be an incredible invention due to their simplicity and ability to be shared in real time.

Microblogging Vs. Blogging – What Should You Choose?

What could be some of the most compelling reasons to post on a microblogging site? Why are there people who opt to blog instead? If those are the same questions that have been plaguing you, below are some insightful tips to help you make your own decision.

The difference outlined here will make things more transparent between both so you could select the best one for you and your online marketing needs.

1. Time Required For Content Creation

One difference between blogging and microblogging is the amount of time spent creating content. In the case of blogging, a lot of energy is required to compose and set up the whole structure of the content so it can qualify as a quality post. On the flip side, microblogging doesn’t require you to spend a lot of time creating content. You can easily post something new which only needs a few minutes to create or compose.

2. Time Spent on Uniqueness of Content

Another difference between blogging and microblogging is the amount of time people spend on the uniqueness of the content posted. Since microblogging is a widespread type of social media where you can post in a brief and precise manner, less time is spent on the unique bits of the content because you don’t necessarily expect readers to scrutinize its every detail.

An added advantage about microblogging is that data consumption is minimal, so there are more people who prefer microblogs to blogs.

Concerning blogs, a lot of time is spent on the uniqueness of the content because the owner must be sure that the content posted on his blog isn’t the same rehashed thing elsewhere on the internet. Readers also want content with a fresh angle or something new to say so this factor is definitely important.

3. Sharing of Data

Microblogging and blogging also differ in the way data is shared. A majority of microblogging platforms are designed to be quick and straightforward to use. With a simple Instagram photograph, a basic tweet, or a Tumblr post, you can update your followers in just a few clicks. This isn’t necessarily possible if you’re running a regular blog because blog posts can be long and might require more than just a simple photograph, video, or tweet to convey its message.

4. Frequency of Posting

The frequency of posting content in blogging and microblogging is also different. Although posts are usually longer in traditional blogging, they’re usually less frequent and it could take as long as a week or a month for one to post content on their blog.

On the other hand, microblogging normally involves shorter posts that are uploaded regularly, most often spanning a couple of posts in a day. Since it doesn’t take a lot to compose microblogging posts, you definitely have the luxury to post them as often as you can. Meanwhile, blogging requires a lot of time and dedication not only in content creation but also when it comes to posting and sharing.

5. How You Speak To Your Followers

Another difference between microblogging and blogging lies in the way you’re able to communicate with your audience. Besides being able to discuss better with shorter and regular posts, you can use microblogging to effectively encourage and energize more user collaboration via commenting, tweeting, liking, and reblogging, to name just a few.

With microblogging, it’s possible for you to engage with your readers directly and gauge the impact of your post instantly.

Blogging, in the meantime, is not always a direct or concise medium for you to speak with your followers. In most cases, online visitors will come across your article on your blog but will not have the opportunity to engage with you personally.

6. Mobile Convenience

Finally, microblogging would not be a big deal as it is currently without the tremendous rise in mobile web browsing. It’s tough to create, interact, and go through lengthy blog posts on a mobile device such as a tablet or cell phone.

It’s for that reason that microblogging now runs as an inseparable component in the world of web browsing. Every internet user wants all the information to be brief and in a mobile-friendly manner so it can be consumed in today’s fast-moving world of technology.

While blogging lets you express yourself in the most comprehensive way possible, determining the right length is often a tricky part. A common mistake I see is when blogs turn “news-y” and then alienate readers who prefer a quick fix of information or entertainment due to time constraints.

Blog posts can also be opinionated, argumentative, controversial, thought-provoking or poignant. There are many different modes for expression in the form of using images and other types of media such as audio or video.

With microblogging being often considered to be the act of updating your social status in all your social networking channels, its nature is short, concise, quick-fire, and often limited to just a few characters. Since you’re limited by the number of words you can write, you’ll need to direct your readers to a Facebook fan page or blog post through a shortened link.

You’re probably wondering, “why has microblogging become very popular even with the existence of blogging platforms?” The truth is that microblogging facilitates real-time exchange of information. Users can easily receive and give instant responses whereas blogging needs all comments to undergo moderation to clear them of spam. Most of all, microblogging doesn’t need full answers whereas, in blogs, it’s often preferred to respond in a well-written and structured way.

In addition, if your goal is to get more traffic and visitors to your website fast and in a less expensive way then guest blogging is the one for you.Guest blogging is a technique used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers’ website. If you’re interested you could visit our website, Content Club, to learn more.